About Me


There I was, a Texan at the tender age of 12, watching MTV and seeing “Enjoy the Silence” for the first time, when it became crystal clear: I had to make music videos.

Ivonne Loyola on Set - by Brian Keenan

Ivonne Loyola


Seven years later, I filmed my first documentary while attending Southern Methodist University. It featured a local group of body modification enthusiasts and I captured their story using 500T Fugi film, a Canon Scoopic and my newly purchased Canon XL1. Though the process was emotionally grueling for a 19 year old, it helped define my vision as an artist: to create socially challenging, tech-driven content that constantly pushes the envelope.

Transferring to the Intensive Production Sequence at the University of Texas, I continued to hone my skills and started directing. My first project was “Let’s Go Arcade,” a short musical set in a hand-made arcade I built with my friends. Totally ambitious and crazy, but easily one of the most rewarding films I’ve worked on.

After graduation, I moved to New York to pursue my Masters of Design and Technology at Parsons. While the experience was totally different from my background in film, it refined my skill set by pushing me to think in terms of strategy and concept. The result? A lean, mean process and the knowledge that a pretty picture is nothing without meaning. My thesis was a culmination of my interests: a rockumentary on then up-and-coming band, VietNam (and my final steps in prepping to become the next badass music video director).


I divide my time between Dallas, Texas and New York City, partnering with musicians on music videos and freelancing at various production houses.  Some of my previous clients include Cat Power, Mr. Youth, V-Me Media, MTVu, Fay Ray, and Asthmatic Kitty Records.

In my free time, you can often see me out at shows checking out bands or with a camera in hand, taking photos of my friends. I also produce music in Ableton Live and share my work on Bandcamp.